Education That Helps Authors Shine!

Black Friday and Cyber Monday promotion ideas that help authors sell more without undervaluing their books. ...more
Platform Building
November 05, 2026•6 min read

Mysteries, thrillers and the books that keep you up past midnight. Fresh picks every week from The Thrillery Book Club. ...more
Fiction Books
November 02, 2026

Your ad is doing its job. The leak is downstream. Walk your funnel end to end and find where readers quit. ...more
Platform Building
October 29, 2026•5 min read

Mysteries, thrillers and the books that keep you up past midnight. Fresh picks every week from The Thrillery Book Club. ...more
Fiction Books
October 26, 2026

Stop planning forward. Start from your 2027 release dates and count backward to build a calendar that holds. ...more
Platform Building
October 22, 2026•5 min read

Mysteries, thrillers and the books that keep you up past midnight. Fresh picks every week from The Thrillery Book Club. ...more
Fiction Books
October 19, 2026

Five quick fixes authors should make this October so January book buyers land on a funnel that actually works. ...more
Platform Building
October 15, 2026•5 min read

Mysteries, thrillers and the books that keep you up past midnight. Fresh picks every week from The Thrillery Book Club. ...more
Fiction Books
October 14, 2026•2 min read

A book award is only worth what you do with it. How to pick legitimate programs and use one win all year. ...more
Platform Building
October 08, 2026•5 min read

Where AI genuinely helps authors, where it quietly costs you sales, and what Amazon actually requires. ...more
Platform Building
October 01, 2026•5 min read

Use external links strategically to boost your Amazon ranking, reviews, and long term sales. ...more
Platform Building
September 24, 2026•5 min read

Spot today’s publishing scams, protect your rights, and keep your author business safe. ...more
Platform Building
September 17, 2026•5 min read


“The Perfect Reader Playbook is as funny as it is useful—authors will find themselves laughing out loud as they work through the prompts while doing the serious work of building their platform.”


“The Perfect Reader Playbook by Juliet Clark and Gary MacDermid is a game-changer for authors. Packed with fresh, practical strategies, it shows you exactly how to attract and energize your ideal readers—and turn them into loyal champions for your books. Smart, fun, and unbelievably effective.”


"The Perfect Reader Playbook is a powerful and comprehensive tool that helped me gain a much deeper understanding of my ideal clients and their journey. With that clarity, creating aligned marketing strategies and materials became easier and more intuitive. It’s well-structured, easy to use, and incredibly insightful. Whether you're just starting out or are well-established in your business, this playbook meets you where you are and adds tremendous value at any stage"
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